"It's the #BaseballSolstice, friends! We're exactly halfway from the last out of the World Series to the first pitch of Spring Training games. WE'RE DOING THIS!"
For lovers of baseball, this kind of thing brings a rush to the bloodstream. And it got me curious as to what changes the MLB has in store in its efforts to bring more fans to the game. So I did a little interwebs walking and found out a few things. Here are a couple of the highlights:
- This will be the first season since the 1940s that WGN-TV will neither broadcast Chicago Cubs nor White Sox games, along with both teams not having local free over-the-air broadcasters. Cubs games will exclusively be televised on the Marquee Sports Network, while White Sox games will air exclusively on NBC Sports Chicago. WFLD will continue to broadcast any national games from Fox involving either or both teams.
- A pitcher must face at least three batters, unless the inning ends or the pitcher is injured.
Again, I'm looking at these as changes that will bring more into the fandom of baseball. You see, some folks in the MLB organization think that the game is too slow for today's fans, and young folk are not interested in the game. I think they are missing the point.
Lets look at the first one: this one effects the Cubs and White Sox broadcasting. What this does is give special licensing rights (also known as $$$ to the MLB) to a certain network.
And here is the other: A pitcher must face at least three batters, unless the inning ends or the pitcher is injured.
As Cleveland Indians fans are aware, there is a strategy that coaches like Terry Francona like to employ, and that is using your bullpen to compete against the opposing team's lineup; which sometimes means bringing in a particular pitcher to face a particular batter - and changing them out afterwards.
The idea for the change is that every time you change a pitcher the game slows down. And nothing is more important than speeding up the game.
Now, both of these changes are going to have the OPPOSITE effect than planned. And here is why:
There are several age groups of fans: kids (brought to games by or watching on TV with their parents), adults (with or without kids), and older - retired - fans. The one group I didn't list was the young adults in or just graduating from college. These are the "cream" that the MLB is trying to get interested in the game. The problem is that the majority of these young adults are not dropping money into a cable subscription. Which means, they either watch the games on local TV (just eliminated for Cubs and White Sox fans) or by paying for special app access to those networks that do broadcast the games (which, from what I've experienced, need a cable subscription to login).
The other issue is the cost of the games to attend. The ticket prices are so expensive, that unless you want the "nosebleed" section - where it's better to stay home and watch if you want to SEE anything - you are dropping quite a bit of cash. Add to that concessions and perhaps parking, and it's an expensive night on the town.
So, what should the MLB do? Well, for starters, since they have stated that money is not an issue, they should be able to lower those ticket prices. Where do I get that? Well, every time I'm in my living room watching a game and there is a pitching change they go to a commercial break. Since they are eliminating how often a pitching change can take place, they are stating that they DON'T NEED THOSE ADVERTISING DOLLARS. That eliminates one barrier for young folk to get to the game.
The other thing they can do is eliminate all of those exclusive broadcasting rights (a.k.a. "blackout conditions"). I was foolish one year and purchased the MLB Regular Season Package. What did that give me? Access to regular season games via online streaming (phone, tablet, Roku, etc.) EXCEPT for the Cleveland Indians (my home team). Those games were unavailable due to blackout conditions. Which means that I wasn't able to watch them without a cable subscription.
Every time a game is available only on a special network, you eliminate eyes from watching the game AND missed eyes to watch those precious advertisements. Of course, the idea of the blackout is to encourage people to come to the ballpark . . . if they can afford the ticket price . . .
The MLB needs to reevaluate their marketing. If they really want to get more fans interested in the game, and keep them interested for years to come, they need to be less penny wise and dollar foolish. They are so desperate for those pennies now that they are losing the many dollars of the future.
But then again, maybe that 20-second pitch clock is the solution . . .
©Emittravel 2019
